Istar Home
Istar Home is the international brand of Zhejiang Istar Import & Export Co., Ltd., headquartered in Yiwu, Zhejiang — the world’s largest small commodities trading center.

Our Origins

Our journey began in 2006, when our founder entered the global crafts, gifts, and seasonal decoration export industry. Starting from traditional B2B foreign trade, we gradually built long-term partnerships with importers, wholesalers, and retail chains worldwide. With nearly 20 years of export experience, Istar has developed strong expertise in product development, quality control, and international logistics.

Manufacturing Integration
As our business expanded, we recognized that stable quality and reliable delivery require direct control over manufacturing. In 2016, Istar strategically acquired a factory in Huangyan, Taizhou, one of China’s key craft manufacturing bases. With over 40 years of production history, complete equipment, and an experienced team, this investment marked Istar’s transformation into a fully integrated design-to-production supplier.
Zhejiang Jessie Industry & Trade Co., Ltd. was established as part of this manufacturing system.

Innovation & Design

Innovation is a core driver of our growth. We invest continuously in product development, supported by an in-house design team and long-term external partners. Every year, we launch hundreds of new designs and have accumulated nearly 100 domestic and international copyrights and patents. Our nutcracker figurines and seasonal décor collections are especially recognized in global markets.

Inventory & Supply Capability
To support fast and flexible supply, Istar maintains nearly 1,000 ready-to-ship designs and operates over 6,000 square meters of warehouse inventory in Yiwu and Taizhou. This allows us to support mixed orders, small-to-medium batch quantities, and rapid delivery for global customers.

Global Customers
Today, Istar serves over 3,000 clients across nearly 100 countries, including international retail chains, professional importers, wholesalers, and independent gift stores. In 2024, we expanded into cross-border retail to better understand end-consumer demand, while maintaining clear boundaries to protect our wholesale partners.

Values & Vision
Guided by the principle of “Honesty in conduct and lifelong learning,” Istar Home is committed to long-term partnerships built on trust, creativity, consistent quality, and reliable service. Despite global market challenges, we achieved double-digit growth in 2025 and were recognized as a Zhejiang Provincial Technology-Based SME.